System Architecture
The complete autonomous B2B lead generation and revenue engine — from discovery to closed deal.
DISCOVER
Find & import leads
NICK AI + Hulk Mode
Auto-discovers 10–15 leads/day at 9AM CT. Hulk Mode runs 8× daily for up to 120 new leads between 9AM–4PM CST
AI Search
Manually search for businesses by location, specialty, or type
Import & Card Scan
Bulk upload CSV/Excel lists or snap a business card — data extracted instantly
Website Visitor Tracking
Identifies companies visiting your site by IP, resolves to org domain, auto-adds as lead and triggers outreach
B2C Consumer Search
Find individual consumers by interest, location, or spending profile
ENRICH
Enrich & score leads
Lead Scoring (0–100)
AI scores each lead based on contact completeness, specialty fit, and engagement signals
Deep Data Enrichment
Auto-fills email, phone, address, social, LinkedIn, and Google Business rating from public data
Decision Maker Finder
Finds Owners, Founders, and Managers at the company domain and creates Contact records with verified emails
Website Intelligence
Scrapes the shop's site and generates an executive summary with pain points and messaging hooks
Business Intelligence Panel
Full AI business profile: brand voice, deal value projection, key differentiators, and outreach strategy
OUTREACH
Execute campaigns
AI Email Campaigns
Multi-step sequences targeted by status, score, and state — auto-launched for 75+ scored leads
Mass DM + SMS
Personalized social DM scripts for Instagram, LinkedIn, Twitter, Facebook plus direct SMS
Ringless Voicemail Drops
Drop pre-recorded voicemails to prospects without ringing their phone
AI Proposal Generator
Multi-offer personalized proposals generated in seconds with a direct send or copy option
Deliverability Center
30-day domain warmup, bounce/spam tracking, open & click pixels embedded in every email
ENGAGE
Manage conversations
AI Suggested Replies
One-click AI-generated responses to keep conversations moving fast
Meeting Scheduler
Schedule meetings and send calendar invites with auto-reminders 24h before
Call Prep + Notes
AI talking points and objection scripts — log call notes and get an AI-recommended next action automatically
Follow-Up Reminders
Auto-generated reminders when leads go silent or engagement spikes
Contact Management
Multi-contact tracking per shop with persona, preferred channel, relationship score, and activity log
CLOSE
Convert to clients
Deal Pipeline
Track deals from Qualified → Discovery → Proposal → Negotiation → Won/Lost with probability scoring
Client Onboarding
Automated kickoff emails, customizable checklist, and go-live date tracking
Revenue Dashboard
MRR, ARR, pipeline value, deal trends, and top clients by value
Smart Insights + Analytics
AI analyzes score distribution, segment breakdown, engagement correlation, and pipeline health
Data Hygiene Center
Audit and bulk-fix missing emails, unverified contacts, status mismatches, and duplicate records
Continuous Feedback Loop
Every engagement event (open, click, reply) updates the lead score, triggers follow-up reminders, and feeds back into NICK's daily automation — making every cycle smarter.
⚙️ Always-On Background Automations
Daily 9AM Run
Lead discovery, scoring, campaign launch, follow-ups
Hulk Mode (8×)
8× daily automation for aggressive growth — up to 120 leads/day
Bounce/Complaint Handler
Auto-unsubscribes and resets status on hard bounces and spam complaints
Meeting Reminders
Auto 24h email reminders sent to prospects — runs every 30 min
Inbound Email Router
Maps replies to the right shop and conversation thread automatically
Visitor Webhook
Auto-adds business website visitors as leads and triggers personalized outreach
Scheduled Follow-Ups
Sends queued follow-up emails automatically on the scheduled date
Hot Prospect Poller
Continuously monitors engagement spikes and flags leads as hot prospects
Email Health Tracker
Tracks deliverability, warmup progress, bounce rate, and reputation score daily
🗄️ Unified Data Layer
Shops / Leads
Campaigns
Conversations
Activity Logs
Contacts
Meetings
Deals
Onboarding
Web Visitors
Follow-Up Reminders
Email Health
Tenants / Workspaces